WHAT WE DO
As media experts who specialize in the world of impactful brands, we craft stories and content strategies to help you share your unique mission, connect with your ideal audience, and foster the continuing engagement that builds trust and success. We have more than 40 years of combined experience working in national media, including creating and growing email content and marketing lists, building thriving online publications and communities, creating syndication networks, executing record-breaking fundraisers, designing multimillion-dollar event series, growing enthusiastic social media followings, launching profitable print magazines, and more. Having collectively served and built audiences for national platforms and tiny niche newsletters, we are experts in identifying where your target audience is and how to best reach them. We’ll advise you on the content types, outlets and cadences most likely to attract and retain your ideal community.
We specialize in understanding your organization and building customized, holistic plans anchored in high-quality content. Based on our experience, we know that creating content and building audiences that trust your organization offers a more successful long-term engagement and awareness strategy than traditional PR approaches. To build a 360-degree content-marketing strategy for your brand, we will use any or all of the following tools:
+ Content Creation
We’ve managed editorial calendars for long-form business publications, built social media audiences from zero to over a million—and everything in between. Whether it’s a thought piece, an Instagram meme, a sales-support one-sheet or a video, we have the writers, editors and resources to deliver top-notch content.
+ Content Optimization
Many businesses are out in the world doing amazing work and even writing about, photographing or recording it. Yet without harnessing the power of search engine optimization, they’re missing out on the enormous potential of readers and consumers searching the web. By optimizing your content and your site, we make sure the people who want to read about what you’re doing can find you, and that your site becomes a high-quality, up-to-date authority consistently recommended by search engines.
Ready to get schooled in content marketing? We’ve spent years perfecting our marketing mojo. Fortunately, you don’t have to. Let us get to know who you are, what you do, and the resources you have on-hand. From there, we’ll craft a unique workshop experience for you and your team, during which we’ll give you behind-the-scenes access to our secrets to success. Give us your workshop wishlist, and we’ll travel to you and teach you hands-on how to plan and put into action a content-marketing strategy that will help you reach new audiences and attract all the right attention.
+ Measure and Report
We know that goals are only worthwhile if they’re measurable, and in order for a digital strategy to be great, it has to be trackable. By setting a course with your help, then measuring our successes and failures and adjusting accordingly, we stay on the front-edge of communications strategy and help ensure your communications are delivering the results you want.
Many organizations have the right staff and resources in place, but they need a solid push in the right direction toward a solid content marketing strategy. If you need backup from experts in everything from email marketing and social media to story creation and SEO, reach out to Bark. We’ll take stock of your current model and provide advice, resources and assistance to get your strategy on-track quickly and wisely.
+ Email Marketing
Getting into the inbox of your audience members is the linchpin of a successful content-marketing campaign. Quality content forms the basis for a valuable newsletter your audience will want to read, engage with, and share. Each email you send becomes an opportunity to enhance customer relationships, develop trust and, as a result, build a more deeply engaged and loyal audience base.
+ Network Build
Organic search is important, but in today’s oversaturated content world, it will only get you so far. Our vision of modern “earned media” means finding your tribe—that means other organizations, publications, groups and nonprofits whose mission and outlook aligns with yours — then sharing stories and messages that resonate with your shared audiences, creating an ever-growing community that cares about the things you care about. Whether it’s content-sharing on social media, creating cause-based syndication groups among like-minded publications, or aiding your storytellers in finding the outlets best-suited for their voices, we like to think creatively, build alliances, and work cooperatively to share messages about the important work our clients are doing in the world.
+ Community Engagement
The most important word in communications today is community. Our clients’ customers don’t want to align with faceless corporations who make inferior products on the backs of the world’s poor and marginalized people. Building community takes more time and effort than, say, putting out a coupon, but it will also create a dedicated, loyal base of customers who will stick with you, champion your products and ideals, and come back to you time and again. Through authentic storytelling, relationship building and ongoing engagement, we attract, maintain and grow a strong, committed audience.
+ Project Management
Organizations require projects that take internal reorganization, a clear project manager, and/or strong process development. And sometimes, to do the best work, organizations need a fresh perspective. We can provide experienced project-management guidance to help your organization reach its full potential, continue to innovate, and seize new market opportunities.
+ Web Development
A strong content-marketing strategy needs a content-forward website. If your site isn’t already set up to effectively tell your unique story, you aren’t alone — and we can help. We combine our team’s content expertise with our web developers so your site will best serve a content-forward strategy. And, if you are in need of guidance on a full website redesign, each of our team has strategized, reviewed, consulted and helped to execute redesigns for multiple brands.
Have promotion materials, publications, signs, business cards or other printing needs? We can connect you to high-quality, values-aligned solutions for your needs to support your content-marketing strategy and further your public engagement.
WHO WE HELP
JUST THE FACTS
Many brands lack the key ingredients needed to advance from just another product to a trusted friend and resource. Those ingredients are authenticity and communication, and that’s where Bark Media comes in.
... OF BUSINESS DECISION-MAKERS PREFER TO GET COMPANY INFORMATION IN A SERIES OF ARTICLES VERSUS AN ADVERTISEMENT.
... OF GLOBAL BUSINESS LEADERS SAY THEY TURN TO CONTENT TO RESEARCH COMPLEX BUSINESS IDEAS WITHIN THEIR INDUSTRIES—NOT JUST PRODUCT PITCHES. YET MORE THAN 90% OF MARKETERS CONNECT THEIR CONTENT DIRECTLY TO A PRODUCT OR SERVICE.
... OF MARKETERS BELIEVE THAT PERSONALIZED CONTENT PROMOTES HIGHER ENGAGEMENT RATES.
Draped between trees above rivers and streams throughout the jungles of Madagascar are beguiling, intricate works of art: The world’s largest-known spiderwebs, spun by the intrepid Darwin’s bark spider. This tiny spider, just a single inch wide, creates webs that reach up to 30 square feet and hang from anchor lines as long as 80 feet. The bark spider is an ingenious artisan and architect. Made from elastic silk reported to be stronger than Kevlar, her web can trap dozens of large insects at once.
At Bark Media, we’re inspired by this powerful little creature. Just as she turns her small presence into an awe-inspiring monument, we use our skills to cast sturdy webs connecting our clients to an ever-growing community. From the itsy-bitsy to the behemoth, we believe brands of all sizes can spin masterpieces that stretch their impact far beyond their size, anchoring and feeding their success for years to come.