static1.squarespace.png
 

Your stories, amplified.

AdobeStock_161010465.jpeg
 

 
bark_asset@2x.png
 

WHAT WE DO

As media experts who specialize in the world of impactful brands,we craft stories and content strategies to help you share your unique mission, connect with your ideal audience, and foster the continuing engagement that builds trust and success.


+ Communications Strategy

We have more than 40 years of combined experience working in national media, including launching profitable print magazines, building huge social media followings, creating and growing email content and marketing lists, designing and executing multimillion-dollar event series, and more. Having collectively served and built audiences for national platforms and tiny niche newsletters, we are experts in identifying where your target audience is and how to best reach them. We’ll advise you on the content types, outlets and cadences most likely to attract and retain your ideal community.

We can help you:

1) Plan and produce high-quality, compelling content for any platform, establishing your organization and team members as thought leaders in your community and industry

2) Develop a successful social media strategy

3) Build and maintain a vibrant email list

4) Create and send engaging newsletters

5) Design custom publications, sales support materials, investor decks and more

6) Develop website content and structure

+ Content Creation

We’ve managed editorial calendars for long-form business publications, built social media audiences from zero to over a million—and everything in between. Whether it’s a thought piece, an Instagram meme, a sales-support one-sheet or a video, we have the writers, editors and resources to deliver top-notch content.

We can create, edit and manage:

1) Long-form thought pieces

2) Short, catchy articles

3) Engaging social media posts

4) Visuals including memes, infographics and more

5) Video content

6) Newsletters

+ Content Optimization

Many businesses are out in the world doing amazing work and even writing about, photographing or recording it. Yet without harnessing the power of search engine optimization, they’re missing out on the enormous potential of readers and consumers searching the web. By optimizing your content and your site, we make sure the people who want to read about what you’re doing can find you, and that your site becomes a high-quality, up-to-date authority consistently recommended by search engines.

We are adept at:

1) Creating keyword universes

2) Identifying ideal target phrases

3) Embedding keywords in headlines, decks, body copy and tags

4) Tagging

5) Site architecture

+ Network Build

Organic search is important, but in today’s oversaturated content world, it will only get you so far. Our vision of modern “earned media” means finding your tribe—that means other organizations, publications, groups and nonprofits whose mission and outlook aligns with yours — then sharing stories and messages that resonate with your shared audiences, creating an ever-growing community that cares about the things you care about. Whether it’s content-sharing on social media, creating cause-based syndication groups among like-minded publications, or aiding your storytellers in finding the outlets best-suited for their voices, we like to think creatively, build alliances, and work cooperatively to share messages about the important work our clients are doing in the world.

We have experience in:

1) Social media networking and content sharing

2) Maximizing social media impact by co-promoting paid posts

3) Building syndication networks among publications/media outlets

4) Placing thought leaders in top publications

5) Creating contributor networks for clients and writers

+ Measure and Report

We know that goals are only worthwhile if they’re measurable, and in order for a digital strategy to be great, it has to be trackable. By setting a course with your help, then measuring our successes and failures and adjusting accordingly, we stay on the front-edge of communications strategy and help ensure your communications are delivering the results you want.

We measure and report using these metrics:

1) Google analytics and custom reports

2) Social media reporting

3) Lead generation/capture forms

4) Email list build and email promotions

5) A/B testing on social media, email and lead gen forms

+ Community Engagement

The most important word in communications today is community. Our clients’ customers don’t want to align with faceless corporations who make inferior products on the backs of the world’s poor and marginalized people. Building community takes more time and effort than, say, putting out a coupon, but it will also create a dedicated, loyal base of customers who will stick with you, champion your products and ideals, and come back to you time and again. Through authentic storytelling, relationship building and ongoing engagement, we attract, maintain and grow a strong, committed audience.

We build community engagement by:

1) Telling compelling, fascinating, insightful stories

2) Creating vast and vibrant social-media networks

3) Developing and sending indispensable newsletters

4) Building strong, connected content syndication networks

5) Participating in community outreach

 
“Bark’s level of experience and commitment to authentic storytelling aligns with the transparent, measurable good B Corps are doing in the world through their businesses. B Lab is a lab, experimenting with a new way of business, and Bark has been an adaptable partner in testing, modifying and executing our content-focused marketing strategy. They’ve helped us to see new avenues of potential growth, and they have the skills to apply the tactics needed to lead us down those avenues. Plus, they are really fun to work with.
— Jay Coen Gilbert, B Lab co-founder
 

WHO WE HELP


 
 
 

FUTURE STATE

 
 
FUTURE_STATE_BARK_IMAGE.png
 

BIONEERS

 
bioneers_bark_media_header.png
 

B LAB

 
bthechange_media_bark_header.png
 

VISTA CABALLO

 
VISTA CABALLO_bark_image_header.png
 
 

FULLY

 
 
fully_client_header.png
 
 

BENEFICIAL STATE BANK

 
 
STATE_BANK_client_header.png
 
 

PUENTE INTERNATIONAL

 
 
p_international_client_header.png
 
 

KANSAS RURAL CENTER

 
 
Kansas Rural Center_client_header.png
 
“Bark Media has been an excellent content partner for Future State. They ‘got us’ and our culture almost immediately, making their communications and marketing strategy development on target, the first time. They are also quick and efficient with their work, and incredibly easy to do business with.
— Shannon Adkins, Future State CEO

JUST THE FACTS


Many brands lack the key ingredients needed to advance from just another product to a trusted friend and resource. Those ingredients are authenticity and communication, and that’s where Bark Media comes in.

80%

DECISION-MAKERS

... OF BUSINESS DECISION-MAKERS PREFER TO GET COMPANY INFORMATION IN A SERIES OF ARTICLES VERSUS AN ADVERTISEMENT.

75%

GLOBAL BUSINESS LEADERS

... OF GLOBAL BUSINESS LEADERS SAY THEY TURN TO CONTENT TO RESEARCH COMPLEX BUSINESS IDEAS WITHIN THEIR INDUSTRIES—NOT JUST PRODUCT PITCHES. YET MORE THAN 90% OF MARKETERS CONNECT THEIR CONTENT DIRECTLY TO A PRODUCT OR SERVICE.

56%

PERSONALIZED CONTENT

... OF MARKETERS BELIEVE THAT PERSONALIZED CONTENT PROMOTES HIGHER ENGAGEMENT RATES.

 
 
bark_asset@2x.png
 
 

OUR TEAM


 
 

Our Namesake


Draped between trees above rivers and streams throughout the jungles of Madagascar are beguiling, intricate works of art: The world’s largest-known spiderwebs, spun by the intrepid Darwin’s bark spider. This tiny spider, just a single inch wide, creates webs that reach up to 30 square feet and hang from anchor lines as long as 80 feet. The bark spider is an ingenious artisan and architect. Made from elastic silk reported to be stronger than Kevlar, her web can trap dozens of large insects at once.

At Bark Media, we’re inspired by this powerful little creature. Just as she turns her small presence into an awe-inspiring monument, we use our skills to cast sturdy webs connecting our clients to an ever-growing community. From the itsy-bitsy to the behemoth, we believe brands of all sizes can spin masterpieces that stretch their impact far beyond their size, anchoring and feeding their success for years to come.