WHAT WE DO
As media experts who specialize in the world of impactful brands,we craft stories and content strategies to help you share your unique mission, connect with your ideal audience, and foster the continuing engagement that builds trust and success.
+ Communications Strategy
We have more than 40 years of combined experience working in national media, including launching profitable print magazines, building huge social media followings, creating and growing email content and marketing lists, designing and executing multimillion-dollar event series, and more. Having collectively served and built audiences for national platforms and tiny niche newsletters, we are experts in identifying where your target audience is and how to best reach them. We’ll advise you on the content types, outlets and cadences most likely to attract and retain your ideal community.
We can help you:
1) Plan and produce high-quality, compelling content for any platform, establishing your organization and team members as thought leaders in your community and industry
2) Develop a successful social media strategy
3) Build and maintain a vibrant email list
4) Create and send engaging newsletters
5) Design custom publications, sales support materials, investor decks and more
6) Develop website content and structure
+ Content Creation
We’ve managed editorial calendars for long-form business publications, built social media audiences from zero to over a million—and everything in between. Whether it’s a thought piece, an Instagram meme, a sales-support one-sheet or a video, we have the writers, editors and resources to deliver top-notch content.
We can create, edit and manage:
1) Long-form thought pieces
2) Short, catchy articles
3) Engaging social media posts
4) Visuals including memes, infographics and more
5) Video content
+ Content Optimization
Many businesses are out in the world doing amazing work and even writing about, photographing or recording it. Yet without harnessing the power of search engine optimization, they’re missing out on the enormous potential of readers and consumers searching the web. By optimizing your content and your site, we make sure the people who want to read about what you’re doing can find you, and that your site becomes a high-quality, up-to-date authority consistently recommended by search engines.
We are adept at:
1) Creating keyword universes
2) Identifying ideal target phrases
3) Embedding keywords in headlines, decks, body copy and tags
5) Site architecture
+ Network Build
Organic search is important, but in today’s oversaturated content world, it will only get you so far. Our vision of modern “earned media” means finding your tribe—that means other organizations, publications, groups and nonprofits whose mission and outlook aligns with yours — then sharing stories and messages that resonate with your shared audiences, creating an ever-growing community that cares about the things you care about. Whether it’s content-sharing on social media, creating cause-based syndication groups among like-minded publications, or aiding your storytellers in finding the outlets best-suited for their voices, we like to think creatively, build alliances, and work cooperatively to share messages about the important work our clients are doing in the world.
We have experience in:
1) Social media networking and content sharing
2) Maximizing social media impact by co-promoting paid posts
3) Building syndication networks among publications/media outlets
4) Placing thought leaders in top publications
5) Creating contributor networks for clients and writers
+ Measure and Report
We know that goals are only worthwhile if they’re measurable, and in order for a digital strategy to be great, it has to be trackable. By setting a course with your help, then measuring our successes and failures and adjusting accordingly, we stay on the front-edge of communications strategy and help ensure your communications are delivering the results you want.
We measure and report using these metrics:
1) Google analytics and custom reports
2) Social media reporting
3) Lead generation/capture forms
4) Email list build and email promotions
5) A/B testing on social media, email and lead gen forms
+ Community Engagement
The most important word in communications today is community. Our clients’ customers don’t want to align with faceless corporations who make inferior products on the backs of the world’s poor and marginalized people. Building community takes more time and effort than, say, putting out a coupon, but it will also create a dedicated, loyal base of customers who will stick with you, champion your products and ideals, and come back to you time and again. Through authentic storytelling, relationship building and ongoing engagement, we attract, maintain and grow a strong, committed audience.
We build community engagement by:
1) Telling compelling, fascinating, insightful stories
2) Creating vast and vibrant social-media networks
3) Developing and sending indispensable newsletters
4) Building strong, connected content syndication networks
5) Participating in community outreach
WHO WE HELP
BENEFICIAL STATE BANK
KANSAS RURAL CENTER
JUST THE FACTS
Many brands lack the key ingredients needed to advance from just another product to a trusted friend and resource. Those ingredients are authenticity and communication, and that’s where Bark Media comes in.
... OF BUSINESS DECISION-MAKERS PREFER TO GET COMPANY INFORMATION IN A SERIES OF ARTICLES VERSUS AN ADVERTISEMENT.
... OF GLOBAL BUSINESS LEADERS SAY THEY TURN TO CONTENT TO RESEARCH COMPLEX BUSINESS IDEAS WITHIN THEIR INDUSTRIES—NOT JUST PRODUCT PITCHES. YET MORE THAN 90% OF MARKETERS CONNECT THEIR CONTENT DIRECTLY TO A PRODUCT OR SERVICE.
... OF MARKETERS BELIEVE THAT PERSONALIZED CONTENT PROMOTES HIGHER ENGAGEMENT RATES.
Draped between trees above rivers and streams throughout the jungles of Madagascar are beguiling, intricate works of art: The world’s largest-known spiderwebs, spun by the intrepid Darwin’s bark spider. This tiny spider, just a single inch wide, creates webs that reach up to 30 square feet and hang from anchor lines as long as 80 feet. The bark spider is an ingenious artisan and architect. Made from elastic silk reported to be stronger than Kevlar, her web can trap dozens of large insects at once.
At Bark Media, we’re inspired by this powerful little creature. Just as she turns her small presence into an awe-inspiring monument, we use our skills to cast sturdy webs connecting our clients to an ever-growing community. From the itsy-bitsy to the behemoth, we believe brands of all sizes can spin masterpieces that stretch their impact far beyond their size, anchoring and feeding their success for years to come.