B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. B Lab certifies B Corporations, a global community of businesses who meet the highest standards of verified, overall social and environmental performance, public transparency and legal
accountability. Bark Media has coordinated a public-engagement strategy with B Lab, which includes:
1. Creating and collecting stories from the B Corp movement and sharing them on B the Change.
2. Developing a community-building social media strategy and beginning the execution across multiple social platforms.
3. Building a syndication network to amplify the reach of the stories created and curated about the B Corp movement.
4. Managing and executing a weekly newsletter and email list-building strategies to increase readership, and thus, raise awareness of the B Corp movement.