WHAT WE DO
Content marketing is creating and sharing engaging, educational, and entertaining content to develop loyalty to a brand or organization.
We have the writers, editors and resources to deliver top-notch content, whether your strategy needs articles, blog posts, social media posts, graphics or more. Your content will be created to achieve the goals identified by your overarching strategy, so each piece pushes toward your goals and contributes to your mission. By optimizing your content and your site, we make sure the people who want to read about what you’re doing can find you, and that your site becomes a high-quality, up-to-date authority consistently recommended by search engines.
In our content-based strategies, newsletters are the linchpin. This is the primary gateway that converts your casual, newer audience members into donors, clients, customers and advocates. We will experiment and monitor with you to establish the most effective ways to use these emails to drive your goals.
Content can serve as a solid base for building a strategic, successful email campaign to help your organization reach its goals. Whether you are raising funds, selling tickets to an event, driving web traffic, or recruiting new customers to buy your product, Bark can design and execute an effective email-based campaign to meet your needs.
BUILD YOUR NETWORKS
Organic search is important, but in today’s oversaturated content world, it will only get you so far. Our vision of modern “earned media” means finding your tribe—that means other organizations, publications, groups and nonprofits whose mission and outlook aligns with yours—then sharing stories and messages that resonate with your shared audiences, creating an ever-growing community that cares about the things you care about. We will work with you to build a network on social media, partners who share your content on their websites and newsletters, and more.
How effective are you at finding new audience members? By pinpointing the best platforms and strategies for your message and followers, we’ll help you grow your audience and engagement using both organic and paid strategies.
Measure and Report
MEASURE + REPORT
Goals are only worthwhile if they’re measurable, and in order for a digital strategy to be great, it has to be trackable. By setting a course with your help, then measuring our successes and failures and adjusting accordingly, we stay on the front-edge of communications strategy and help ensure your communications are delivering the results you want.